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Creative Fundraising
Posted by Marvin in fundraising
E-mails and letters are a great way to start off your fundraisers, but if you want to go that extra step, you should get creative.
Campaign Names
You must differentiate yourself from your teammates. Sure, it’s not a competition, and we’re all in it for the same goal, but creating campaign names will make your fundraising fun, and also more compelling to your potential donors. Create a catchy name so that you can refer to your fundraising later if they didn’t donate to you after your first e-mail push. For example, Jacque Wing’s Sponsor A Mile, or Rebecca Cohan’s Do You Want a Piece of Me?.
Creative Event Names
Some successful events have a memorable name attached to it. I’m not talking only TNT events, but events and parties in general. Would you rather go to Karaoke Night, or Karaoke for a Cause ?
Fundraising Tools
When you have your campaign name set, think about how you will market your fundraising. There are many online tools, in which I will only touch the surface on this post. If you have the resources, create a unique logo and/or online flyer for distribution. If not, you can go viral with using Facebook tools such as Groups and Events, Evites, MySpace Bulletins, forums, and Twitter. For the more advanced, you can buy your own domain name, and create a standalone website.
Coming Soon
In the coming weeks, I will also feature creative fundraising ideas by your teammates and other TNT participants from across the country. It could be a special strategy on your TNT pages, it could be a specific event, or it could be a supplemental website. In this post, I’ll discuss some of the basic starting points on some of the most creative TNT fundraising I’ve seen.
