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Maximizing Matching Gifts
Posted by Marvin in fundraising
Did you know that there’s a search tool to find companies that offer matching gifts? Some of your friends and family may not realize that the company they work for does such a thing. Send them the following website
Matching Gifts
That website is amazing. Search a company name, you’ll get some search results, and if the company offers a match, it will tell you the proper procedures (most of the time) for that company.
One helpful tip is to research some of your contacts before you send them that e-mail (at this stage it should be your REMINDER e-mail, right?). If you have a LinkedIn account, you can easily find your contacts’ employers. If you plan to message some of your work contacts, go through your stack of business cards.
Your approach will be key though, because you don’t want them to think you are using them for their match, or don’t make them feel they are forced to donate now because their donation is potentially 2x greater. Take a friendly approach, reminding them that you’re fundraising for the Luekemia & Lymphoma Society and you noticed that their employer would give a matching donation. Add some of your personal touch to it. Ask them to fill out their employer’s matching gift form and send the payment to you. Also, you should only approach the people you personally know on LinkedIn. It will be difficult otherwise.
bump!